2020欧洲杯体育投注备用

5 Skills you Need for a Career in PR

Anna Hope shares industry expertise & advice on what it takes to achieve a successful career in PR. The world of PR is not all glitz and glam. It takes a strong strategic head, excellent communication skills, good writing skills and a dash of creativity to be able to survive and thrive in the industry.

The following transcript is auto-generated from Youtube

hi my name is Anna hope and I’m the
managing director of plus-one
communications in Dubai for more
educational videos please do subscribe
if you have any comments or remarks
please leave them below thank you the
world of PR is not old glitz and glam
here are my top 5 suggestions of skills
that you need in this industry in order
to succeed and thrive number 1
communication skills it is vital to have
really good communication skills you
need to be able to listen to your client
to understand what they want what they
need what their objectives are and then
you need to communicate their story to
the media you also need to have good
really good relationship building skills
your relationships with your clients can
last for years as well as the media my
relationships or the media really do go
back 20 years you never know where
they’re going to turn up number 2
writing skills good writing skills are
essential as PRS we write every single
day and we write so much content for our
clients whether it’s press releases
features Q&A s by lines you name it we
write it on behalf of our clients you
also need to be a good proof reader and
look at your other colleagues work and
help them make sure everything is
perfect when sending it to the media
number three creativity it’s just not
enough to send out a press release in an
image your campaign needs to have a
spark of creativity in it to really make
it stand out the best campaigns are the
ones that people talk about and are
spread by word of mouth so creativity is
key number four be knowledgeable you
need to read the papers every single day
and have a good understanding of the
news agenda you need to understand
what’s on topic what’s on trend a good
PR will have a great understanding of
this and be three steps ahead of their
client and number five is the ability to
work under pressure the news agenda
never stops so pr’s work you have to
work really really fast sometimes
you also have to be a really good
problem solver there are problems every
single day that you don’t even realize
that you’ve got to solve but you have to
come up with a solution and then there’s
crisis’s you have to have a really calm
hat when the crisis hits and make sure
that you solve it properly those are my
top five skills for working in the
industry I’ve been in the industry for
20 years it is fantastic
you can work in so many different
sectors we work with education
entertainment
live events hospitality the list really
2020欧洲杯体育投注备用 does go on good luck with your career

About the Speaker

The team in Dubai is headed up by Anna Hope, a PR professional with two decades of experience under her belt. Anna has worked with global brands, live events and high profile individuals, among them the iconic Royal Albert Hall, Europe’s no.1 Christmas destination, Hyde Park Winter Wonderland, Cirque du Soleil, IMG Tennis, Hampton Court Palace, Tower of London and the Natural History Museum, as well as supermodels Claudia Schiffer and Helena Christensen and beauty giants P&G and D&G. In Dubai, she has established the company quickly, with a great roster of clients and a great reputation to match. Nominated for PRCA Agency of the Year in 2018 & 2019, the Dubai clients span the entertainment and sport sector, education, hospitality, design, and arts industry, real estate, and government sector.

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